Devizes is identified in the Wiltshire Core Strategy as a market town. It is therefore a sustainable location for development.
Devizes is an important service centre for a number of villages within the Devizes Community Area.
It has a good range of shopping and recreational facilities.
The town is located on the A361 and A342 and there are good linkages to Chippenham, Swindon and the M4.
The town has a large and varied employment base and a good record of attracting small and medium sized businesses.